What are the main functions of cosmetic packaging?


The main function of cosmetic packaging. General cosmet […]

The main function of cosmetic packaging. General cosmetics are mostly liquid, cream or paste, and do not have a distinctive appearance. During the normal storage and transportation of the lipstick tube, the tube shell and the base with the center beam core may separate and fall off. Therefore, it may cause damage to the paste in the base with the middle beam core, or allow dust to enter the paste, affecting the normal use of the lipstick. Of course, in order to prevent the tube shell from falling off the base where the center beam core is installed, the lipstick tube can be packed into a box as a whole. Only through exquisite and unique packaging design can it show its own characteristics. Therefore, cosmetics generally rely on packaging to sell well. From the perspective of consumers, it is first necessary to attract consumers' attention, and then trigger consumers' desire to buy. That is, only when cosmetic packaging attracts people's attention can a series of subsequent actions occur. According to research on human eye movements, humans respond to color the fastest. The power of packaging may depend on how to reconcile the color contrast to make it lively and eye-catching in the store, and soft and not glaring after buying it home. When consumers are attracted by advertisements to stop and linger in front of cosmetic display racks. If the packaging makes it purchase, then the packaging design is a failure.
Fashionable, eye-catching, energetic and interesting outer packaging design and new adoption are one of the means for cosmetics manufacturers to win. For the lipstick tube, after adding a box outside the lipstick tube, several steps will be added to the lipstick, which will also cause cumbersome operation. Therefore, the industry needs to improve the lipstick tube. SUMMARY OF THE INVENTION The technical problem to be solved by the present utility model is how to prevent the tube shell of the lipstick tube and the base with the center beam core from falling off at will, and to facilitate the use of the lipstick tube.