How to control the production cost of cosmetic packaging materials?


Now the cosmetics sales market is highly competitive. I […]

Now the cosmetics sales market is highly competitive. If you want to have a leading edge in the cosmetics market competition, in addition to the characteristics of the product itself, properly control other costs (indirect costs such as color cosmetics packaging materials/transportation costs), so that Your own products are more competitive in the market. How to control the cost of cosmetic packaging materials without affecting product quality?

1. Find domestic high-quality cosmetic packaging material manufacturers to customize
Now the labor costs in many overseas countries are very high, so many brands in developed countries choose to produce in Asia when customizing cosmetic packaging materials, especially China. Because, compared with other regions, the labor cost in China will be lower. On the other hand, because China's production and supply chain is relatively complete, the productivity level is higher than most other countries, and the packaging produced by Chinese cosmetic packaging suppliers Material quality is very good.

Therefore, when you want to customize cosmetic packaging bottles, you can completely customize them in China. Domestically produced products are fantastic in terms of quality, durability, or the aesthetic appeal of the packaging itself, given the cost savings. Secondly, when looking for a cosmetic packaging manufacturer in China, you must choose a large-scale, experienced source manufacturer with self-developed molds, because both product quality and production delivery are guaranteed, remember not to find a trade that earns the difference in price. business.

2. Batch customization of cosmetic packaging materials
Mass customization of cosmetic packaging bottles is definitely a very feasible way, especially in terms of cost control. No matter in terms of printing, production and materials, the larger the quantity, the more affordable the unit price. Therefore, mass customization of packaging bottles has certain advantages in price compared to small batches. In addition, the materials and printing of different batches are slightly different, and all materials and printings customized in large quantities can ignore the batch problem, which can greatly ensure the consistency of the quality of the packaging bottles. Because cosmetics are also fast-moving consumer goods, a certain amount of packaging materials (lipstick tubes, eye shadow boxes, powder cans, etc.) inventory actually brings greater convenience to the company's shipment and sales.

In the product marketing process, there is rarely a focus on the cost of the box, so it is easy to miss opportunities to reduce costs and improve product performance. Through domestic customization, replacement of structure and mass customization, brands can provide opportunities to reduce guarantee costs. However, when customizing color cosmetics packaging materials, we should pay attention to one point. Some merchants blindly pursue low prices and use poor raw materials, so that the appearance is still very poor, which reduces the user's sense of experience and makes the color cosmetics products look different due to the packaging materials. It is a bit cheap to go up, which is not worth it, so it is necessary to properly control the cost and not blindly pursue low prices.